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Masking Tape: From Innovators to Early Adopters and Majority Groups

Dr Pia Gotschaller presented her most recent findings on the history and use of masking tape in modern and contemporary art on Thursday 9 May in the Kenneth Clark Lecture Theatre. This lecture was the second of a three part series on the subject, as Dr Gotschaller continues her research as the Caroline Villers Research Fellow.

The terminology of the title, ‘Masking Tape: From Innovators to Early Adopters and Majority Groups,’ is borrowed from innovation theory used by product developers. Although Dr Gotschaller was not aligning her research with this theory, it was useful as a framework to understand how products are initially developed and then how people begin using these products in their daily lives. Innovators and early adopters are the first two groups to test out new products, so Dr Gotschaller borrowed this concept and applied it to artists using masking tape in their practice. Before determining who these artistic innovators and early adopters might be, it was first necessary to research the history of pressure-sensitive tape manufacture. By establishing a timeline of its development, she could then work with this chronology to see which artistic practices coincided with the product as it developed. Moreover, research of tape’s manufacture enabled a better understanding of its materiality, which provided valuable insight into the specific results the product yielded.

Read this review in its entirety on The Research Forum’s blog, Views and Reviews.

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